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Marketing: An Introduction (13th Edition)

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For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approach Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Also Available with MyMarketingLabTM This title is also available with MyMarketingLab—an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for: 0134472497 / 9780134472492 Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package Package consists of: 013414953X / 9780134149530 Marketing: An Introduction 0134132351 / 9780134132358 MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction

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Product details

Series: Marketing: An Introduction

Paperback: 642 pages

Publisher: Pearson; 13 edition (February 6, 2016)

Language: English

ISBN-10: 013414953X

ISBN-13: 978-0134149530

Product Dimensions:

8.6 x 1.2 x 10.8 inches

Shipping Weight: 2.8 pounds (View shipping rates and policies)

Average Customer Review:

4.1 out of 5 stars

297 customer reviews

Amazon Best Sellers Rank:

#41,766 in Books (See Top 100 in Books)

I am beyond upset right now. I only bought this book on amazon because it offered the text-to-speech feature available on Kindle PC!!!This is a very expensive book. I already had paid for it through my school to Pearson, but I decided to spend the extra money so I could have the text read back to me.I have an eye condition that makes my eyesight very tired and e-readers are very important to me while I go though school.Yesterday my Kindle for PC got updated, and guess what, the publisher in its greediness, decided to disable this feature. How do you not think of disable people?This is outrageous, since they offered the feature when I bought it.Bad, bad, bad. You cant sell a feature and then take it away.I want my money back!

I regularly rent my textbooks from Amazon because I am the typical broke college student and saving a little money always helps. This is a paperback version of the book, so beware of bends. My cover arrived a little bent, but that was not a surprise to me. However, the inside of the book is in perfect condition! It is free from scratches, highlighter, and writing. It has no water damage or tears that I have found.

When I purchased this, There was nothing about it being a book you had to put into a 3 ring binder. I was expecting a book, I got a bunch of pages rubber banded together.In all truthfulness, I actually don't mind that much, as it's easier to study out of, but, I just feel like it wasn't very clear when I bought it what I was getting. All in all, it still worked out fine.

as much as anyone could like a textbook. it is what is required

Hello, I just recently ordered this for school and when it arrived I was very upset to find out that it did not come with an access code as stated in the title. Upset.

ActualizaciÃ³n difÃcil de conseguir, es un texto guÃa necesario y completo. Buen autor referenciado en todas las Universidades. Excelente

I don't particularly like or hate it. I just needed it for my college Marketing class. All I know is that it cost me $134.

I bought this for a marketing class I am taking during the summer. The 10th edition is WAY cheaper than buying the new edition and has the same information. This book is a really easy read and the price was amazing! I really enjoy the class and am happy to have saved hundreds of dollars on the supplementary material. I would recommend buying school books at the lowest price possible!

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